Table of Contents

A Word to the CEO
Introduction
The Focus of Effective Communications Practices
Section 1 - First Principles
Section 2 - Communications Units Within Departments
            of Transportation
Section 3 - Organizational Dynamics
Section 4 - Communications Unit Size and Function
Section 5 - Developing a Communications Practice and Strategy
Section 6 - Performance Measures
Section 7 - Digital Communications
Section 8 - Working With Consultants
Section 9 - In Summary
APPENDIX
Appendix 1 - Infographic: The Focus of Effective Communications
             Practices
Appendix 2 - Potential Communications Performance Measures
Appendix 3 - Adaptable Template: Communications Director Job
             Description
Appendix 4 - Program-Specific Communication Plan
Appendix 5 - Organization Charts

Abstract

Pertains to help DOT communications divisions to: develop a strategic framework and strategy for internal and external communications, utilize social media to engage customers, tell the story of your DOTs performance and its accomplishments, improve employee engagement with a first-rate internal communications program, achieve consistent messaging, develop or refresh the DOT 'brand,' and better communicate the DOT mission to the public and stakeholders.

General Product Information

Published
Document Type	Standard
Status	Current
Publisher	American Association of State Highway and Transportation Officials
Pages
ISBN