M00011442
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COMMUNICATIONS GUIDE FOR STATE DEPARTMENTS OF TRANSPORTATION
American Association of State Highway and Transportation Officials
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Availability date: 11/04/2021
A Word to the CEO
Introduction
The Focus of Effective Communications Practices
Section 1 - First Principles
Section 2 - Communications Units Within Departments
of Transportation
Section 3 - Organizational Dynamics
Section 4 - Communications Unit Size and Function
Section 5 - Developing a Communications Practice and Strategy
Section 6 - Performance Measures
Section 7 - Digital Communications
Section 8 - Working With Consultants
Section 9 - In Summary
APPENDIX
Appendix 1 - Infographic: The Focus of Effective Communications
Practices
Appendix 2 - Potential Communications Performance Measures
Appendix 3 - Adaptable Template: Communications Director Job
Description
Appendix 4 - Program-Specific Communication Plan
Appendix 5 - Organization Charts
Pertains to help DOT communications divisions to: develop a strategic framework and strategy for internal and external communications, utilize social media to engage customers, tell the story of your DOTs performance and its accomplishments, improve employee engagement with a first-rate internal communications program, achieve consistent messaging, develop or refresh the DOT 'brand,' and better communicate the DOT mission to the public and stakeholders.
Published | |
Document Type | Standard |
Status | Current |
Publisher | American Association of State Highway and Transportation Officials |
Pages | |
ISBN |