Table of Contents

Volume 1 - Strategies and Messages: Three Case
           Studies of Successful Campaigns to
           Raise Revenue for Transportation
 Preface
 Chapter 1 - Overview
 Chapter 2 - Los Angeles County Measure R (2008)
             Case Study
 Chapter 3 - Oregon Jobs and Transportation Act (2009)
             Case Study
 Chapter 4 - Kansas T-WORKS (2010) Case Study
Volume 2 - Supplement to "Making the Case for
           Transportation Investment and Revenue",
           produced under the National Cooperative
           Highway Research Program, NCHRP 20-24 (62)A.
 Preface
 Overview
 Chapter One - Mobility
 Chapter Two - Technology and Modernization
 Chapter Three - Long-Term Local Planning
 Chapter Four - Accountable Spending
 Chapter Five - Jobs and Economic Development
 Chapter Six - Environmental Impact
 Chapter Seven - Paying for It: Getting to Yes
 Appendices

Abstract

Provides a two-part study (NCHRP 20-24(62)A) that considered three recent transportation revenue increases and analyzed the strategies and messages that led to their successes. In Volume 1, Strategies and Messages, a Parsons Brinckerhoff research team reports on the strategies and messages from the perspective of participants who were close to these successful initiatives and who recounted the story through a series of in-depth interviews. In Volume 2, The New Language of Mobility, a maslansky luntz + partners (ml+p) research team begins with messages that were used in the three success stories and builds upon them in testing a variety of messages with focus groups of "opinion influencers" in three U.S. cities.

General Product Information

Published
Document Type	Standard
Status	Current
Publisher	American Association of State Highway and Transportation Officials
Pages
ISBN