Table of Contents

Foreword<br>1 Scope<br>2 Normative references<br>3 Terms and definitions<br>4 Preliminary considerations<br>5 The consumer sample<br>6 Size of the consumer sample<br>7 Test area<br>8 Products<br>9 Procedures<br>10 Organization of test sessions<br>11 Analysis of the results<br>12 Study report<br>Annex A (informative) - Example of a recruitment<br>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;questionnaire<br>Annex B (informative) - Methods for evaluating the<br>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;data of segmentation subgroups<br>Annex C (informative) - Plans for assigning products<br>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;to consumers<br>Annex D (informative) - Influence of the sample size<br>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;on the accuracy of one mean<br>Annex E (informative) - Minimum sample size for<br>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;tests using rating<br>Annex F (informative) - Minimum sample size for<br>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;tests using ranking<br>Annex G (informative) - Examples of data analysis<br>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;for ratings<br>Annex H (informative) - Examples of data analysis<br>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;for rankings<br>Bibliography

Abstract

Explains approaches for measuring, within a controlled area, the degree to which consumers like or relatively like products.

General Product Information

Published
Document Type	Standard
Status	Current
Publisher	British Standards Institution
Pages
ISBN
Committee	AW/12