M00012934
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Brand evaluation. Principles and fundamentals
British Standards Institution
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Availability date: 11/04/2021
This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
Published | |
Document Type | Standard |
Status | Current |
Publisher | British Standards Institution |
Pages | |
ISBN | |
Committee | SVS/12 |