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ISO 10668 : 2010
M00028616
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ISO 10668 : 2010
BRAND VALUATION - REQUIREMENTS FOR MONETARY BRAND VALUATION
International Organization for Standardization
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Table of Contents
Foreword
Introduction
1 Scope
2 Terms and definitions
3 General requirements
4 Specific requirements
5 Valuation approaches and methods
6 Necessary valuation inputs
7 Reporting
8 Independence
Abstract
Defines requirements for procedures and methods of monetary brand value measurement.
General Product Information
| Document Type | Standard |
| Status | Current |
| Publisher | International Organization for Standardization |
| Committee | TC 231 |
| Supersedes |
|